Public Health Campaigns 2020/2021

Below are resources for some ongoing optional public health campaigns in 2020/21. Pharmacies are encouraged to participate in these campaigns as far as they can in order to support the national effort and to strengthen their HLP status. These are in addition to the two health campaigns mandated for 2020/21 under the Pharmacy Contract, which you can find on the following page.


  • Better Health: Weight Control (28 July 2020 onwards)
  • Every Mind Matters: Children’s Mental Health (08 September 2020 onwards)
  • Hands. Face. Space (11 September 2020 onwards)
  • Stoptober (21 September – October 31)
Better Health: Weight Control (28 July 2020 onwards)

Public Health England has launched a new health campaign to help ‘reset’ the nation’s health. The COVID-19 pandemic has increased public interest in health, providing a unique opportunity for people to address their personal health goals by losing weight, quitting smoking, drinking less and looking after their mental health. With nearly two-thirds (63%) of UK adults classed as overweight or obese, the Better Health campaign will initially focus on providing a range of tools and resources to support people to lose weight.

PHE is calling on community pharmacy teams to help support this campaign, recognising their unique ability to reach more vulnerable groups and to tie in public health messaging with their own services. Read more about this on the PSNC website.

Campaign materials can be downloaded from the PHE campaign hub and there’s a dedicated NHS webpage with further resources.

Every Mind Matters: Children’s Mental Health (08 September 2020 onwards)

The NHS approved campaign will launch on 8th September, directly targeting young people aged 13-18 and parents/carers of children and young people from 5-18, with additional engagement provided via school resources.

The campaign aims to:

  • Equip parents/carers and young people to take action to protect and improve children and young people’s mental wellbeing
  • Build mental resilience to navigate the Covid-19 outbreak and evolving mental health challenges
  • Provide support for those children at greater risk of worsening mental health.

New assets available now

You can now access new marketing and communications materials to help your planning, including:

Social media posts and copy

Communications toolkit

Download the resources now

Hands. Face. Space (11 September 2020 onwards)

The UK Government launched the Hands. Face. Space campaign in September 2020, which urges the public to continue to wash their hands, cover their face and make space to control the spread of the coronavirus and avoid a second peak of Covid-19 infections.

The campaign will run across TV, radio, print, social media and digital display advertising. Pharmacies are encouraged to promote this campaign any way they can by displaying posters and making use of the digital resources.

Resources can be downloaded from the PHE resource hub.

Stoptober (21 September – October 31)

On Monday 21 September, Public Health England launched Stoptober; the national campaign that encourages the nation’s smokers to make a quit attempt for the month of October and beyond. This is based on the evidence that if a smoker can quit for 28 days, they are five times more likely to quit for good.

We’re taking a fresh new creative approach for Stoptober this year, positioning it as part of our new ‘Better Health’ brand and focusing on the positive impact that quitting smoking has on lung health. As with previous campaigns, we’ll begin with a ‘rally’ phase which aims to encourage smokers to prepare for quitting on 1 October, followed by a ‘support’ phase which runs throughout October to help them sustain their quit attempt.

Resources can be downloaded from the PHE resource hub.


Representing community pharmacy, working in collaboration with others, to improve the quality of health and wellbeing of the people in our counties.


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