The first of two mandatory health campaigns pharmacies are required to take part in 2020/21 is the promotion of the flu vaccination service. The printed campaign materials have been dispatched to pharmacies and will start arriving from Friday 9th October in a clearly marked envelope and will include a selection of posters to enable contractors to target their flu vaccination service (where provided) and a version where they can add local information on service provision.
The campaign has been agreed between PSNC and NHS England as part of the Community Pharmacy Contractual Framework and all contractors must participate as follows:
- If contractors have flu vaccine supplies available (or coming into stock soon), they must display at least one of each of the three posters (core creative, pregnancy and long term conditions) for one month from receipt of the materials;
- If contractors do not initially have sufficient flu vaccine supplies, they should take a targeted approach to displaying the campaign materials from their receipt, using the posters focused on vaccinations for pregnant women and people with long term health conditions. Once sufficient flu vaccine stock is received, the contractor must then display the main “core creative” poster too. Posters should be displayed for one month;
- If they have flu vaccine stock available or arriving soon, contractors can use the ’empty belly’ poster to advertise upcoming clinics or explain how patients can access a vaccination;
- If a contractor is not providing the flu vaccination service in 2020/21, they must display at least one of each of the three posters (core creative, pregnancy and long term conditions) for one month from receipt of the materials. The empty belly posters can be used to direct patients to where vaccination can be accessed.
You can see a list of these posters on the PSNC website here.
There’s also a flyer available about flu vaccine supplies, which can be downloaded from here.
Further digital resources can be found in the PHE resource centre here.
We have added this information on the LPC website as well for future reference here.